Anime meets Mobility: Suzuki Motorcycle India announces collaboration with Japanese Anime Star NARUTO SHIPPUDEN for Suzuki AVENIS

New Delhi, September 13, 2025: Suzuki Motorcycle India Private Limited (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, today announced an exciting collaboration with NARUTO SHIPPUDEN, the legendary Japanese anime and manga character, for its bold and sporty scooter, the Suzuki AVENIS, at the ‘Mela! Mela! Anime Japan!!’ festival in New Delhi. This first-of-its-kind association by SMIPL brings together the spirited world of anime and stylish persona of the Suzuki AVENIS, creating a unique blend of mobility and anime culture.

Anime has rapidly gained popularity among India’s youth, symbolising creativity, individuality, and self-expression. Recognising this connection, SMIPL brings one of the most loved anime characters — NARUTO SHIPPUDEN — closer to its young customers through the AVENIS.

The Suzuki AVENIS is known for its sporty design, agility, and youthful appeal. Naruto’s never-give-up spirit and boundless energy mirror these same qualities, making the collaboration a natural fit. Together, they reflect a fresh and distinctive identity that resonates with riders who seek both style and performance.

To mark the beginning of this collaboration, SMIPL is showcasing the AVENIS x NARUTO SHIPPUDEN association at the ‘Mela! Mela! Anime Japan!!’ festival, being held on 13–14 September 2025 in New Delhi. The two-day event which celebrates Japanese culture by bringing together anime, food, products and experiences, serves as the perfect launchpad to engage directly with anime fans and young two-wheeler enthusiasts.

Speaking on the announcement, Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd., said, “The AVENIS is a scooter designed for young riders who seek style and performance in everything they choose. This collaboration adds an extra layer of excitement, making the scooter experience more engaging and relatable. It also introduces a special AVENIS x NARUTO SHIPPUDEN theme, featured across activations and merchandise, giving fans an opportunity to experience their favourite anime universe in a completely new way.”