Aakash EduTV sees its subscribers’ base soar during pandemic amid widening digital divide
Active subscribers base of Aakash EduTV increased by 66%, and new subscribers by 44% since April, 2021
Hyderabad: Education may have gone online during the pandemic. But not every student has access to it, thanks to the wide digital divide in India, where over two-thirds of the households do not have any access to the internet. Interestingly, what comes to the aid of the students now is the humble television seeing the soaring subscribers base of Aakash EduTV, an education TV available on Airtel DTH, dedicated to coaching students for school exams and medical and engineering entrance exams.
Launched by Aakash Educational Services Limited (AESL), the national leader in test preparatory services, in October 2020, Aakash EduTV has seen a 66% and 44% growth in active subscribers and new subscribers base, respectively, since April 2021.
Aakash EduTV offers live lectures, recorded live lectures for revision, doubt clearance, motivational lectures, NEET and JEE tips and tricks, previous paper discussions, among others, proving to be a lifeline for school students from Class 9 and for those who prepare for medical and engineering entrance exams. Aakash EduTV also offers career counselling programs - all at a cost of Rs 8.23 per day.
Aakash EduTV’s subscribers base is expected to increase multifold as over 18 crore households (out of the total 25 crore households) already have a TV, and, as per a 2020 report of Telecom Regulatory Authority of India, DTH broadcasting, which accounts for 37% of total television subscribers in India, is fast expanding. In stark contrast, the existing digital divide means that only 25% of Indian households have any access to the internet.
And as the pandemic continues to impact the incomes of a vast majority of the households, the digital gap could become wider in the near future, making online education unviable for most students. This perspective is shared by UNICEF’s 2021 report, titled COVID-19 and School Closure: One Year of Education Disruption, which estimated that only 8.5% of school students have any access to the internet in India in the past year.
Commenting about Aakash EduTV’s phenomenal growth, and the driving factors, Mr. Aakash Chaudhry, Managing Director, Aakash Educational Services Limited, said, “As a fallout of the pandemic, over 15 lakh schools face closure, and about 28 crore students from pre, primary to secondary levels are out of touch with classroom education. Though online education is a very good solution, it cannot be an equitable one. We know students from economically disadvantaged families struggle with access to online learning. Hence, we launched Aakash EduTV a year ago, targeting especially the students who lack any access to the internet, and who are at the risk of being left behind. With Aakash EduTV, students can attend classes without an active internet connection. We are happy that EduTV is helping millions of students access high-quality educational content for their school exams and for helping them prepare for medical and engineering entrance exams.”
He added that there is a big chasm between people who are digitally connected and who are not, across the country, and between rural and urban areas; rich and poor, boys and girls.