Tag: Consumer Behaviour

To Buy, or Not to Buy?

To Buy, or Not to Buy?

In an age of endless choice, aggressive marketing and easy credit, knowing what...

14th NASMEI International Marketing Conference 2020 concludes at Great Lakes Institute of Management Chennai

14th NASMEI International Marketing Conference 2020 concludes...

The two-day doctoral workshop focused on ‘Consumer Behaviour’ in the post COVID-19...