Workshop on ‘Google Ads’ at Innocent Hearts Group of Institutions

Jalandhar, September 21, 2023: Innocent Hearts Group of Institutions, Loharan, organized a workshop on ‘Google Ads’ for students of IT dept. The resource person was Sarvesh Dhir, IT Head of ADSKONIC, Advertising Agency, Jalandhar. 

In the session, he taught how to create a Google ad account and set up first campaign structures. He showed how to create ad groups, do keyword research, set up audience targeting and write ads. Further, he explained how to use the tools and available settings to optimize campaign and make them profitable. 

The students found the session very informative and productive in today's times. 

The workshop was also attended by Rahul Jain, Deputy Director-Schools and Colleges, Punit Kumari, HoD IT Dept and the members of teaching faculty.