TVS Motor Company launches TVS Jupiter 125 

Hosur, October 7, 2021: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced the launch of TVS Jupiter 125.  The Zyada Se Bhi Zyada feature-rich 125cc scooter is the new addition to the TVS Jupiter portfolio, bigger and more spacious with industry-first features such as the largest under-seat storage, segment-leading longest seat, progressive neo masculine styling and unrivalled mileage. 

Commenting on the launch, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, “At TVS Motor Company, we have always focused on four parameters, namely, scooterisation, premiumisation, investing in brands and product innovations. Since its inception in 2013, TVS Jupiter has been one of the most admired scooters in the country with several first-in-segment features.  The scooter customer of today seeks offerings that are aligned to their personal growth.  We are confident that TVS Jupiter 125 will be a great fit for such evolving needs.  This scooter embodies the same ethos as its predecessor with added elegance and distinctive features that make it a powerful, stand-out offering which will resonate well with our customers.”

Mr. Aniruddha Haldar, Senior Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, “TVS Jupiter has always stood for ‘Zyada Ka Fayda’ and has been one of the most loved scooters in the country.   As the Indian consumers reimagine their mobility solutions, it inspired us to offer something that could give our customers ‘Zyada Se Bhi Zyada’.  With TVS Jupiter 125, we have created a robust offering with many firsts to its credit, ranging from industry-first spacious under-seat storage, which fits two full-face helmets to the largest seat in the segment and superior mileage with ETFi and TVS intelliGO.  The progressive neo masculine styling and features reinforce the premiumisation journey of the scooter customer.  We remain committed to progressing with our ever-evolving consumers and their needs as they go from strength to strength in their lives.  TVS Jupiter 125 will confidently continue TVS Jupiter’s legacy create its own space in the consumers home and hearts and add to the evergrowing Jupiter community.”