Taneira forays into Chandigarh

Chandigarh, December 8, 2023: Taneira, a TATA product, has made its debut in Punjab with the launch of its first store in Chandigarh. Located in the heart of the city, was inaugurated by Ambuj Narayan, CEO, Taneira.

Following the successful launches in the northern region, the brand has received an extraordinary reception for its splendid assortment of handcrafted ensembles. This store exemplifies Taneira's commitment to offering a destination where artistry and heritage unite seamlessly.

Crafted to offer an immersive and delightful shopping experience, the interiors seamlessly blend contemporary design with subtle regional aesthetics. The new Taneira store graciously beckons connoisseurs of ethnic wear to immerse themselves in a delightful treasure trove of over a hundred weaving clusters from different parts of the country.

With an ambience of sophistication and grace, the store seamlessly blends classic and modern ensembles. Resonating with Punjab's rich textile tradition, the store houses a collection of handcrafted sarees, ready-to-wear and unstitched kurta sets as well as blouses. These are meticulously fashioned from pure and natural fabrics, catering to the tastes of women from all walks of life. Delivering on the promise of India under one roof, the store houses an exquisite assortment of regional signatures such as Bagh and Tussar, along with timeless weaves such as pure silk Banarasis, Kanjeevarams, Pochampally Ikats, Chanderis, Maheshwaris, and Jamdanis, including revitalized designs.

Speaking about the launch, Ambuj Narayan, CEO, Taneira, said, “Beyond its industrial and agricultural prowess, Punjab is a vibrant hub of Indian textiles. The affinity of the region towards ethnic wear makes it an important market for us. We are thrilled to announce the launch of our first store in Chandigarh. We bring to the city, a thoughtfully curated selection of Indian weaves where every thread represents the grandeur of India’ weaving heritage. Our presence in Chandigarh, with its discerning patrons, is a special milestone. It is a testament to our dedication to offer the finest handwoven and handcrafted treasures, meticulously curated to resonate with the refined tastes of the city's fashion enthusiasts. Showcasing a harmonious blend of tradition and modernity, Taneira Chandigarh promises a captivating and unforgettable shopping experience”.