Taneira celebrates ‘The Tussar Festival’
The brand features more than 2,000 exclusive Tussar sarees from across India to choose from
Chennai, December 13, 2021: Indian ethnic-wear brand, Taneira - A TATA Product, celebrates The Tussar Festival with an exquisite range of Tussar silk sarees from across the country. The range primarily originates from Chhattisgarh, Bhagalpur in Bihar and Gopalpur in Orissa and offers more than 2000 painstakingly crafted products by the karigars across India. Renowned for different facets of beauty, craft and consciousness, Taneira offers a true epitome of fine craftsmanship of Tussar sarees.
The idea behind the nationwide celebration of this festival comes from the love and fondness for Tussar with its rich coarse texture that varies from natural dull gold sheen to gold-pale and cream shades that adds to the color vibrancy of Tussar. Throughout the collection, we can witness the sarees adorned with linear, abstract or floral patterns. Sarees ranging from contemporary designs to the traditional ones with delicate rows of temple work in the pallu are part of this collection. The crafts amalgamated with the Tussar yarns include applique work, Kalamkari painting in natural dyes, sequinned work and intricate Chikankari amongst many others that further accentuate the beauty of the sarees.
Drawing inspiration from the vibrant elements of the city, Taneira’s latest collection ‘Cityscapes’ comprises Tussar silk sarees from Bhagalpur with a contemporary twist. These gorgeous six yards carry light and shadow play with tie and dyed multi-coloured Tussar yarns and linear designs. The extra weft technique also adds to the silk flowy feel in the sarees, along with the uneven yarns with lustrous surfaces and unique colour palette that make every Tussar saree truly one of a kind.
Talking about the Festival, Ms. Anindita Sardar – Head Design and Curation, Taneira said “With huge excitement we commence celebrations of The Tussar Festival that offers an extensive range of design differentiated silk sarees from a plethora of Tussar regions spread across the country. This collection is designed with engineered composition and yarn play to ease drape-ability and enhance fall with unique weave combinations on different types of silk like Noir, Ghicha, Matka and Dupion.
These sarees are a labour of love and meticulous efforts of the craftsmen with over 4-6 days of time period invested in the process of weaving a single saree. India is one of the exclusive producers of Tussar yarns and we are proud to bring more of natural and authentic ensembles through this initiative. We hope that the audience loves and joins us in celebrating this festival with equal zest and fervour.”