Reels don’t go viral because they are good — they go viral because they are not skipped, says Dr Mani Pavitra, Founder, Creator Werse

Hyderabad, January 17, 2026: A first-of-its-kind workshop, “Tourism Reels / YouTube Shorts Making Bootcamp,” was held on Saturday at CreatorWerse, Jubilee Hills. The half-day in-house bootcamp was designed to transform everyday travellers into powerful digital storytellers.

As part of the program’s hands-on learning approach, participants will attend an outdoor practical session next Saturday, January 24, where they will create reels across three tourism locations to gain real-world experience.

The workshop saw enthusiastic participation from 58 individuals across different age groups and walks of life. It was organised by the Tourism Committee of the Federation of Telangana Chambers of Commerce and Industry (FTCCI) in association with CreatorWerse – India’s First Content Factory. The exclusive bootcamp trained participants to craft high-impact tourism reels that inspire, engage, and go viral.

Dr. Mani Pavitra, Founder of CreatorWerse, facilitated the bootcamp. Hyderabad-based CreatorWerse is a unique execution-focused content school and India’s leading content creator academy. Dr. Pavitra is a serial entrepreneur and gold-medalist orthodontist who transitioned from clinical practice into entrepreneurship, coaching, and content creation.

Over the past year, more than 50,000 reels have been created through CreatorWerse bootcamps, with 550+ professionals, business owners, and doctors producing original content.

The bootcamp was organised in the backdrop of the ongoing Tourism Reel Contest announced by the FTCCI Tourism Committee, aimed at encouraging participation in the contest on “Tourism Weekend Getaways of Hyderabad.” The initiative seeks to generate high-quality reels showcasing Telangana’s tourism potential, covering both popular and lesser-known destinations.

“The objective was to promote Telangana Tourism by creating strong digital visibility for our destinations. Reels today can influence travel choices and generate real economic impact,” said D. Ramchandram, Co-Chairman, Tourism Committee, FTCCI.

Sharing insights on digital virality, Dr Mani Pavitra explained that reel-making is a science. “The first three seconds decide everything. If a reel doesn’t hook instantly, it gets skipped — and the algorithm takes note. When viewers don’t skip, Instagram pushes the reel to non-followers. Viral reels are not luck; they are a mix of strategy, psychology, and timing.”
He added: “Reels don’t go viral because they are good — they go viral because they are not skipped. Virality is not an algorithm trick; it is an emotional connection multiplied.”

Highlighting the dominance of short-form video, D. Ramchandram said, “Reels are not a trend — they are the future of digital communication. Over 40,000 crore reels are watched globally every day. The human brain processes video 60,000 times faster than text. In today’s digital era, if you don’t know how to make reels, you will struggle to be seen online.”

He further noted, “Content is king, original content is king, video content is king, and short-form video is the real king.”

Echoing this vision, Prakash Ammanabolu, Chairman, Tourism Committee, FTCCI, said, “Attention is the new currency. People no longer read brochures — they feel destinations through reels. A tourism reel is not just a video; it is a first impression, and first impressions decide journeys.”

He added, “Travel decisions today are made while scrolling, even before a Google search. Reels turn ordinary places into destinations. A 30-second reel can fill hotel rooms, generate jobs, support local vendors, and boost footfall for small businesses. Today, every traveller is a tourism ambassador.”

A participant observed, “Reels are easy to watch but difficult to make — and even harder to make viral.”

Sangeeta, Director, FTCCI, stated that the bootcamp aimed to empower travellers and tourism stakeholders with practical reel-making skills, enabling wider participation and higher-quality content to promote weekend tourism destinations around Hyderabad