PETA India Valentine’s Day Campaign Urges Students to ‘Break Up’ With a Hot Chick 

Ludhiana, February 12, 2026: Just in time for Valentine’s Day, People for the Ethical Treatment of Animals India (PETA India) has placed ads near universities and colleges in Ludhiana and other cities across India offering some surprising advice: “Break up with this hot chick.” The bold ad flips the romance script bycalling out chicken consumption and urging students to ditch meat and go vegan.

“All animals, from humans to hens, feel pain and fear, love their families, and value their own lives,” says PETA India’s Senior Manager of Vegan and Corporate Projects, Dr Kiran Ahuja. “This Valentine’s Day, PETA India is calling on young people across India to show animals some love by choosing delicious, heart-healthy vegan meals.”  

 Chickens are intelligent, emotional animals whose cognitive abilities are on par with those of cats, dogs, and even some primates. Yet, most chickens raised for meat spend their entire lives in crowded, filthy sheds and are bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. In the egg industry, hens are confined to cages so small they cannot even spread a wing. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive. Newborn male chicks are ground up, burned, or buried alive in the egg industry since they cannot lay eggs, while male calves in the dairy industry are commonly abandoned, left to starve, or killed since they cannot produce milk. 

 Every person who goes vegan spares nearly 200 animals a year suffering and a terrifying, bloody death in the meat, egg, and dairy industries whilereducing their risk of suffering from heart disease, diabetes, obesity, and cancer.. In addition, rearing animals for meat, eggs, and dairy is a leading cause of water pollution and land degradation, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.  

 PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview.