PCM S.D.College for Women organizes International Webinar

Jalandhar, May 4, 2024: P.G Department of Fashion Designing of PCM S.D.College for Women, Jalandhar organized an International Webinar on Digital Marketing Strategies in Fashion under the able guidance of the college Principal, Prof (Dr.) Pooja Prashar. 

The resource person for the session was Parminder Roorai, a renowned fashion designer from Melbourne, Australia. All students of the PG Department of Fashion Designing, along with faculty members, participated in the webinar. 

Roorai guided the participants on different strategies in the fashion field, sharing her journey as a fashion designer and faculty member. She discussed the globalization of fashion products and the importance of digital marketing, sharing key factors for selling products online to increase profits and explaining the benefits of using various social media platforms for sales. She showcased her work to inspire the students. Through this session, all participants learned about new opportunities in digital marketing and its techniques.

President Naresh Budhia, Senior Vice President Vinod Dada, esteemed members of the managing committee, and Principal Prof (Dr.) Pooja Prashar praised the department for organizing such a meaningful event, emphasizing its significance in enabling students to innovate in designing. 

HOD Sunita Bhalla, along with other faculty members of the Fashion Designing Department, was also present at the event.