Noise partners with HRX for a half marathon to launch Noise HRX Bounce, a smartwatch built for sport

With the aim of promoting a healthy lifestyle and making the running community more accessible, Noise, India’s leading connected lifestyle tech brand partnered with HRX for their inaugural half marathon, which was held on March 5 in Mumbai. Noise also launched Noise HRX Bounce at the marathon, its new smartwatch built for sport, encouraging the consumers to make fitness a part of their everyday regime without having to compromise on the style element. 

The sporty smartwatch was unveiled by Rohit Khandelwal, Mr. India at the half marathon and was also showcased through interesting integration throughout the event such as an arch at the entrance. With participation from 6000 runners, Noise bands were used to scan and unlock interesting rewards, out of which 5 lucky participants won a chance to meet Hritik Roshun. 

Designed to empower consumers with a sports focussed smartwatch choice in the round dial segment, the Noise HRX Bounce ensures a feature-rich upgrade for the pacemakers looking for a stylish and sporty smartwatch. It comes with a 1.30” screen coupled with a dial pad that displays your recent calls. Noise, adding to your everyday style quotient has also introduced dual tone straps with HRX Bounce giving the watch a unique sporty design that will stay in fashion.

Commenting on the launch, Amit Khatri, Co-Founder, Noise, said, "With an increased focus on health and lifestyle, we are excited to be an integral part of HRX’s first-ever half marathon. After the success of X-Fit, one of the most celebrated series co-created with HRX, we are now thrilled to expand our portfolio and strengthen this partnership with yet another power-packed smartwatch, HRX Bounce by Noise. We are hopeful that this aliason and the new device will continue to empower more users looking to adapt a fit and progressive lifestyle.”