JIMS Rohini’s Dr. Jyotsna Oswal Secures 2nd Runner-Up Position for Best Paper at International Conference on Marketing (ICM 2.0)
Jagan Institute of Management Studies (JIMS), Rohini, announced that Dr. Jyotsna Oswal has been awarded the 2nd Runner-Up for Best Paper Presentation at the prestigious International Conference on Marketing (ICM 2.0), organized by the Indian Institute of Management (IIM) Bodh Gaya.
City Air News
Apr 8, 2026 06:53
0
New Delhi, April 8, 2026: Jagan Institute of Management Studies (JIMS), Rohini, announced that Dr. Jyotsna Oswal has been awarded the 2nd Runner-Up for Best Paper Presentation at the prestigious International Conference on Marketing (ICM 2.0), organized by the Indian Institute of Management (IIM) Bodh Gaya.
Dr. Oswal’s research paper, titled “AI for Sustainable Social Entrepreneurship: Balancing Innovation with Ethics and Mindful Impact,” explores the dynamic intersection of artificial intelligence, sustainability, and ethical business practices within the domain of social entrepreneurship.
The study offers a nuanced perspective on how AI-driven innovations can be harnessed to generate meaningful social impact, while maintaining ethical responsibility and ensuring long-term sustainability. It thoughtfully examines both the opportunities and challenges associated with integrating advanced technologies into socially driven enterprises, emphasizing the need for a balanced and mindful approach.
This recognition marks a significant academic achievement for JIMS Rohini and underscores the institution’s commitment to fostering research that is not only innovative but also socially relevant. Dr. Oswal’s work contributes to a growing body of knowledge on how emerging technologies like AI can reshape consumer experiences and marketing strategies, while promoting responsible and inclusive growth.
JIMS Rohini extends its congratulations to Dr. Oswal for this recognition, further strengthening the institute’s growing academic presence in impactful and future-focused research. Dr. Jyotsna Oswal is an Associate Professor at JIMS Rohini with over 10 years of teaching experience. Her areas of expertise include Entrepreneurship Development, Management Process, Organisational Behaviour, and International Business Management, while her research interests focus on Workplace Spirituality and Emotional Intelligence.
