IRTH by House of Titan expands South India footprint with second store in Hyderabad

Hyderabad: IRTH, the premium handbag brand from the House of Titan, announces the opening of its first exclusive brand store in Hyderabad, marking another significant milestone in the brand’s strategic retail expansion across the country. Located at Sarath City Mall, Kondapur, and spanning approximately 951 sqft, the store will offer a premium range of thoughtfully designed handbags designed to blend style with functionality.
 
With the 6th Yellow Door launch in India, IRTH deepens its commitment to serving women of Hyderabad with premium handbags anchored by design & functionality from the House of Titan. Hyderabad, with its vibrant culture, cosmopolitan lifestyle, and growing appetite for high-quality fashion accessories, presents an ideal market for the brand’s expansion plans.
 
Perceived as a charming shopping destination, the IRTH store embodies the brand’s core concept, “Pockets of Joy.” Visitors are greeted by the brand’s striking façade and vibrant yellow canopy, making it a standout landmark within the mall. Inside, the store offers little pockets of discovery and experience. There are dedicated trial zones and experience counters where one can explore how IRTH bags can stylishly tuck in your daily essentials. Thoughtful gifting solutions with personalization options make the entire store experience unique & memorable.

“We are delighted to expand IRTH’s footprint in South India with the opening of our Hyderabad store,” said Mr. Manish Gupta, CEO of the Fragrance and Accessories division at Titan Company Ltd. “Hyderabad with its bustling fashion appetite has seen growing presence of luxury and premium fashion brands. With this brand store, we are excited to offer women of Hyderabad a premium handbag brand for their everyday lifestyle.”

The Hyderabad launch is a step toward IRTH’s ambitious vision of opening 100 exclusive brand stores across India by FY27.

IRTH’s product portfolio includes workbags, tall totes, shoulder bags, handhelds, slings, cross-body bags, clutches, and wallets, alongside unique categories such as Delights and Organisers. Popular offerings include premium Mom Bags for mothers looking for functional solutions without compromising on style and detachable handbag organisers available in multiple sizes for versatile use. The brand has also extended its organiser range to include jewellery, makeup, and shoe organisers. The brand stores also feature a Crafted in India Leather Exclusives collection, showcasing timeless craftsmanship, along with a curated range of genuine leather Little Delights which includes charms, miniature handbags, card holders, coin pouches, passport holders & bookmarks.

With this launch, IRTH continues to redefine the premium handbag shopping experience in India, one city at a time.