Indian exporters on Amazon Global Selling see over 80 per cent business growth during 2023 Black Friday Cyber Monday (BFCM) Shopping Event

During the Black Friday and Cyber Monday (BFCM) shopping events held globally between November 17-27, Indian exporters on Amazon Global Selling saw more than 80% business growth compared to business as usual (11-day period starting October 20th) and over 25% growth compared to the same period last year. Coming right after the festive season in India, the BFCM sale has traditionally been a key sales period for Indian exporters and the BFCM’23 shopping event provided a spike in business for thousands of exporters on Amazon Global Selling. Exporters from tier 2 and tier 3 cities saw strong year-on-year growth during this period — Karur (over 100% YoY), Junagadh (nearly 100% YoY), Erode (over 50% YoY), Jaipur (over 30% YoY).
 

Great demand for Indian products
Customers across global markets shopped from Indian exporters on Amazon Global Selling during the 11-day sale period with North America, Europe and Middle East driving highest sales. The highest growth was seen in categories like Beauty (over 80% YoY), Health and Personal Care (nearly 50% YoY), Grocery (over 30% YoY), Home (nearly to 30% YoY), and Kitchen (nearly 30% YoY). Popular Indian brands selling internationally, including CGK Unlimited, Lane Linen, Kitsch, Skillmatics, California Design Den, and Gurunanda, along with thousands of others, saw high demand during BFCM 2023.
 

Bhupen Wakankar, Director, Global Trade, Amazon India, said: “We are thrilled to see the continued success of Indian exporters in global shopping events on Amazon. It’s a testament to growing adoption of ecommerce exports and Amazon Global Selling amongst Indian entrepreneurs. Our focus remains on enabling businesses of all sizes across India to leverage Amazon’s logistics and infrastructure to cater to customers across the world. We are humbled to play a role in taking their ‘Made in India’ products global as we continue to work towards our pledge of enabling $20 billion in cumulative exports from India by 2025.”