ICICI Prudential Life introduces ICICI Pru Wealth Forever – A product for simplified legacy planning

Mumbai, December 30, 2025: ICICI Prudential Life Insurance has launched ICICI Pru Wealth Forever, a product providing a simple and tax-efficient legacy planning solution. This product is designed for customers wanting to provide financial security to their loved ones.
 
The life cover amount continues to rise monthly till the customer reaches the age of 99 years. In the event of the unfortunate demise of the customer the entire life cover amount, which is tax-free, is paid out to the beneficiaries. ICICI Pru Wealth Forever has been specifically curated to offer customers an easy and efficient legacy planning solution. If the customer survives through the tenure of the policy all premiums paid are returned.
 
For instance, a 55-year-old business owner investing ₹30 lakh annually for seven years in this product can get a life cover that starts at ₹1.5 crore which keeps growing. In the unfortunate event of the policyholder’s demise at age 85, the nominee(s) would receive ₹10 crore as a tax-free benefit, helping preserve the business owner’s legacy while providing financial continuity to the family.
 
Announcing the launch,  Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said “With increasing income and life expectancy in the country, individuals have begun to appreciate the importance of legacy planning. We are delighted to offer ICICI Pru Wealth Forever which has been specifically designed to aid customers in simplifying their legacy planning process.
 
The life cover provided by this product continues to increase till the age of 99 years and the life cover amount is paid out as a tax-free benefit in case of the unfortunate demise of the customer. This effectively facilitates a seamless transfer of wealth to the next generation providing them with financial security. Additionally, the built in feature of complimentary health check-ups enable customers to actively monitor and manage their health.
 
Our commitment to deliver our promises to customers is reflected in our industry-leading claim settlement ratio of 99.3% in H1-FY2026, with an average turnaround time of 1.1 days for non-investigated claims, supported by streamlined processes that enable quick and hassle-free claim payouts when it matters most.”