HSIL reinforces its presence in Punjab

Inaugurates hindware Galleria and QUEO concept store inLudhiana
Ludhiana, October 24, 2016: HSIL Limited, a leading building products company further strengthened its network presence by inaugurating its hindware “Galleria” and QUEO concept store on Chandigarh Road, Ludhiana. With the launch of this store, HSIL Limitednow has leading number of stores in sanitaryware category, in Punjab region. As a significant market for the brand, multiple initiatives will also roll-out in the next one year to strengthen overall growth and retail share.
Punjab is popular for its versatile set of consumers who enjoy a fine mix of premium and luxury sanitarywareproducts and this has been the steeringidea behind HSIL Limited’snew retail format store which promises to bring the best of both the worlds in a single place. The concept stores were inaugurated by Manish Bhatia, President, Building Products Division, HSIL limited. The hindware “Galleria” and QUEO concept store are spread over 1640 sq. ft. and boasts a display of the latest range of HSIL sanitaryware products with an exclusive customer lounge. Designed and created to provide a captivatingHSIL Limited experience for customers, the new centres has optimum visibility and presence in the area and is conveniently located for customers. The hindware Galleria stores are exclusive hindware brand retail outlets whichofferan ideal environment for consumers, architects, interior designers and buyers alike to envision, recommend and design bathrooms of choice. The aesthetically appealing, luxurious QUEO concept stores offers a dedicated area to display signature style collections of renowned designers like Antonio Bullo, Romano Adolini, FedricoTombolini, Chiara Valeri& Antonio Cristofaro. The QUEO concept stores are designed to connect with the most refined consumers through luxurious visual language enhanced by shades of grey and white, amplifying the deluxe feel and look of the store. QUEO’s sought after products include Chromo showers and artistically designed bathroom concepts that resonate with the aspiring modern Indian who works towards living the affluent dream.
Speaking on the occasion, Manish Bhatia, President, Building Products Division, HSIL limited said, “We are determined to overcome market challenges and strengthen our retail share in the current financial year as we undertakes a slew of initiatives to strengthen our manufacturing and retail presence. We are creating new benchmarks in modern sanitaryware market and the launch of these concept stores in Ludhiana is a reiteration of our pledge to extending the complete sanitaryware shopping experience to our discerning customers. In our endeavour to move closer to our customers, both in metros as well in tier II cities, we are expanding our distribution network and plans to take our 4000 wholesalers and around 18,000 touch points.” HSIL plans to take the number of the 'concept stores' to around 400 from its current number in the current financial year 2016-17. hindware had also recently launched its Dreambath visualization app, which offers easy access to over 24 bathroom themes & styles. It helps the use to visualize, through augmented reality, how certain products will look in his or her bathroom space prior to purchase. The App also has a GPS enabled dealer locator to help consumers to reach the nearest authorized dealers in a jiffy.