Down the memory lane: Yeh Meri Family brings back a nostalgic slice of childhood with famous 90s brands 

Mumbai, May 22, 2023:  Amazon miniTV launched one of its most anticipated family drama series, the new season of, Yeh Meri Family, capturing the essence of the quintessential 90s backdrop. The excitement levels for the new season have been on a high since its announcement and now that it has released, the appreciation from the viewers has been evoking a myriad of sentiments and taking them on a trip down the memory lane. Bringing back the era of 90s in this fast-paced click-bait world, the show strikes an evocative chord for the iconic brands and products such as Phantom Cigarettes, Kaccha Mango Bite, Shaktimaan Show, Wall Clock and Old MTNL Telephone. The Yeh Meri Family poster rekindles emotions and evoke memories by exhibiting brands well-versed in the golden era, conjuring up memories of those happy-go-lucky days.

Yeh Meri Family uses the nostalgic element to bring the vintage grace to this new world. We all yearn to return to the time of postage stamps, telephones, classic television series, and those familiar food items. Growing up as the 'Wall Clock' ticks 8PM to impatiently racing all the way to pick up your old 'MTNL' telephone to hear your best friends gossip and rant - these special moments etched to the heart. From feeling cool like Rajnikant from a pack of 'Phantom Cigarettes' smoking among your peers, getting a share of the perfect 'aam ka swaad' in 'Mango Bite' with friends and grabbing the TV remote to finally catch a glimpse of “The Shaktimaan Show’ the poster of Yeh Meri Family hits an emotional chord for all the millennials by roping in these iconic brands. To drive up the engagement, Amazon miniTV got the brands to engage in a healthy banter that has fueled the visibility and chatter across social media. Here’s a glimpse of the chatter that went on floors across social media: