“Feel the Action from Your Seat: Ajay Devgn Unveils a New Cinema Experience”
Watching movies in Thane, near Mumbai, is no longer just entertainment—it’s set to become a truly immersive experience. Bollywood superstar Ajay Devgn has added a new chapter to the cinema landscape with his multiplex brand Devgn CineX.
City Air News
Mar 19, 2026 01:40
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Mumbai (Anil Bedag): Watching movies in Thane, near Mumbai, is no longer just entertainment—it’s set to become a truly immersive experience. Bollywood superstar Ajay Devgn has added a new chapter to the cinema landscape with his multiplex brand Devgn CineX.
Launched on March 18, 2026, at The Walk, Hiranandani Estate in Bellona Tower, this state-of-the-art multiplex blends cutting-edge technology with luxury and comfort—creating a space where cinema is not just watched, but felt.
The multiplex features five advanced screens with a seating capacity of around 953 viewers. Its standout highlight is the “Amor” auditorium—an all-recliner luxury hall designed to offer maximum comfort, allowing audiences to fully relax while enjoying films.
The biggest attraction is the Buttkicker motion seats—a groundbreaking technology that syncs seat vibrations with on-screen action. This means viewers don’t just watch the film—they physically experience every moment.
The multiplex opens its screens on March 19 with the much-anticipated film Dhurandhar The Revenge, making the launch even more exciting for movie lovers eager to experience cinema in a whole new way.
According to Ajay Devgn, cinema has always been about experiencing stories on the big screen. With Devgn CineX, his vision is to elevate that experience through superior technology and unmatched comfort.
Previously known as NY Cinemas, Devgn CineX now operates 57 screens across 19 locations in cities like Ahmedabad, Gurugram, Mumbai, and more. Its expansion into Thane reflects the brand’s growing popularity and ambition.
Beyond movie screenings, the multiplex also offers spaces for private events, corporate gatherings, celebrations, and special screenings—making it a versatile entertainment destination.
If you’re someone who wants to go beyond just watching films and truly feel them, Devgn CineX at Thane is the place to be. Here, cinema doesn’t just play on the screen—it comes alive in your seat and your senses.
