Deepika Padukone and Epigamia collaborate to create range of chocolate spreads made from ghee

A unique product innovation involving Deepika Padukone from concept to market

Deepika Padukone and Epigamia collaborate to create range of chocolate spreads made from ghee

Chennai: Epigamia, Drums Food International's flagship brand, and Deepika Padukone announced a fresh, preservative-free range of Chocolate Spreads made from Ghee. Deepika, a global movie star and strategic investor in Epigamia, wanted to create a product with her personal imprint. She challenged Epigamia to create one which married taste and health, and went on to craft this product from concept to market. The spread is available in two distinctive flavours -  Chocolate Caramel and Dark Chocolate and Orange.
 
A healthier alternative to everyday spreads, this range replaces unhealthy fats with Omega-3 rich Ghee. The use of traditional and healthy ghee as a base for chocolate spreads makes it a guilt-free option compared to all other spreads.
 
The brains behind this range, Deepika Padukone said on the launch of the spread, “For as long as I can remember, Ghee has been a key ingredient in the food we eat. Not just for the way it tastes but also for its goodness. And who can deny being a chocolate lover?

So I challenged Epigamia to marry taste and health by bringing together two of my most favourite ingredients!
The journey of crafting these spreads has been absolutely incredible and reinforces my belief that taste and health can truly co-exist; without any compromise."
 
Rohan Mirchandani, Co-Founder and CEO, Epigamia (Drums Food International), added, "At Epigamia, we believe in pushing boundaries. But Deepika really pushed us on this one. We hit several roadblocks while creating the perfect product for her and Epigamia. What you now know as Chocolate Spreads Made from Ghee, is the culmination of months of collaboration, ideation and innovation that’s been led by the amazing people, both from Epigamia and Deepika’s team!"