Coca-Cola’s “Halftime Show” Blends Sports, Music, and Culture

Anil Bedag Nov 5, 2025 01:26 0

Mumbai (Anil Bedag): During the ICC Women’s Cricket World Cup semifinal in Navi Mumbai, Coca-Cola’s vibrant “Halftime Show” turned the break into a celebration of energy and rhythm. Coke Studio Bharat’s popular singer Aditya Gadhvi captivated the crowd with his hit tracks “Khalasi” and “Meetha Khara”, making the audience groove to every beat. The brand’s innovative campaign transformed the mid-match pause into a festival of cricket, music, and friendship.

Shantanu Gangane, Integrated Marketing Experience Lead at Coca-Cola India, said that today’s fans seek emotional connections with sports — something Coke Studio Bharat beautifully embodies. Anurag Dahiya, Chief Commercial Officer at ICC, added that the partnership bridges sport and culture, taking the cricket experience to new heights. With Blinkit’s “Coke at Half Price” offer adding to the excitement, halftime became more than just a break — it became a shared moment of joy where everyone said, “Grab a Coke and join the celebration!”