Citroen unveils “New C3” at LA Maison Citroenphygital Showroom in Chennai; Pre-bookings now open
Made by Indians, for Indians, the New C3 features over 90% localisation
Chennai, July 3, 2022: Citroen announced the launch of “La Maison Citroen” phygital showroom in Chennai along with the unveil of its latest ‘hatchback with a twist’ – the New C3. Located in the heart of the city, the most strategic location for auto retail in Chennai, the showroom is part of company’s network expansion across India with 9 new La Maisonphygital showrooms in Chandigarh, Jaipur, Lucknow, Bhubaneswar, Surat, Nagpur, Vizag, Calicut and Coimbatore. The showroom will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.
Commenting on the launch of La Maison Citroen, SaurabhVatsa, Brand Head, Citroen India, says, “We are excited to innovate and launch the “La Maison Citroen” in Chennai and this phygital showroom is an important milestone as we gear up towards the launch of our first mainstream car the New C3. The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTimeAnyWhereAnyDeviceAnyContent) and a unique High Definition 3D configurator allowing customers to experience the product with a 360° view and personalise their product and services. Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey.”
He further added, “With the new Citroen C3, we continue to expand and strengthen our product choices for millennials in India who are willing to take up a step forward in their lives. Pre-bookings for customers who want to be among the first to own this new Citroen offering has begun since 1st July, 2022.”