CICU's "Sales on Steroid" Training Draws 200+ Business Leaders in Ludhiana
International marketing coach Akshar Yadav pushes local entrepreneurs to rethink how they sell
City Air News
Aug 19, 2026 09:01
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Ludhiana, August 19, 2026: The Chamber of Industrial & Commercial Undertakings (CICU) packed a hall with over 200 entrepreneurs, sales professionals and business leaders this week for "Sales on Steroid Live!" — a high-energy training session led by international marketing coach Akshar Yadav. This wasn't a lecture on sales scripts. Yadav's session was built around a simple but uncomfortable idea for many in the room: the old playbook — push the product, chase the close — doesn't work anymore. Instead, he walked participants through how to read customer psychology, build real trust, and turn one-time buyers into long-term relationships.
The energy in the room reflected the demand. CICU President Upkar Singh Ahuja put it plainly: for MSMEs competing in crowded domestic and global markets, how well you sell is starting to matter as much as what you're selling. "Businesses can't rely on traditional methods anymore," Ahuja said. "The ability to sell, communicate value and understand the customer is becoming as important as product quality itself. Through programmes like this, CICU is bringing world-class knowledge directly to the industry."
He added that CICU intends to keep building platforms where entrepreneurs and professionals can learn and grow — part of a broader push to cement Ludhiana's standing as a serious industrial and business hub.
CICU General Secretary Honey Sethi said the turnout itself was the real headline. "It shows how hungry this industry is for practical, continuous learning," he said, adding that CICU plans to keep rolling out programmes that meet real, on-the-ground needs rather than generic training.
For his part, Yadav challenged the room to drop the transactional mindset entirely — urging a shift toward strategic, customer-first selling that actually moves the needle on business outcomes. The event is the latest signal of CICU's push to be more than a policy advocacy body — positioning itself instead as a hub for skill-building, knowledge-sharing and business growth across Ludhiana's industrial community.
