CICU Members embraced innovative product development to ensure survival and growth amid industry challenges
The Micro, Small, and Medium Enterprises (MSME) sector is currently navigating a critical phase, grappling with intense competition from neighboring countries and increasing market pressures. In response to these challenges, members of the Chamber of Industrial & Commercial Undertakings (CICU) have proactively adopted innovation-led product development as a key strategy for sustainability and growth.
City Air News
Jun 27, 2025 10:05
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Ludhiana, June 27, 2025: The Micro, Small, and Medium Enterprises (MSME) sector is currently navigating a critical phase, grappling with intense competition from neighboring countries and increasing market pressures. In response to these challenges, members of the Chamber of Industrial & Commercial Undertakings (CICU) have proactively adopted innovation-led product development as a key strategy for sustainability and growth.
S.S. Passi, Managing Director of Passi Agro Tech Enterprises, has spearheaded the development of an advanced ride-on type grass cutting machine. This cutting-edge horticultural equipment, powered by a Honda petrol engine, is specifically designed for efficient maintenance of farmhouses, parks, and marriage palaces. The machine is capable of dressing up to 1 acre of land in just 2 hours, offering a cost-effective and time-saving solution.
Passi Agro Tech Enterprises has long been a pioneer in the field of horticultural tools and continues to lead with innovation and quality manufacturing. The newly developed machine is a testament to the firm's commitment to modernizing landscape maintenance with user-friendly and efficient machinery.
Congratulating the team behind this innovation, Upkar Singh Ahuja, President CICU, stated, “Innovation, research, and product development are the only paths forward for the Indian MSME sector. It is imperative that we focus on creating globally competitive products to ensure our survival and prosperity.”
CICU remains committed to supporting such endeavors that enhance industrial capabilities and uplift the region's manufacturing ecosystem.
