" The new age digitization has pushed fashion consumer towards a new digital- self, a digital social image which they want to live up to. With the assistance of Artificial Intelligence, the fashion retail industry can not only customize the shopping experience for consumers but if used consciously, artificial intelligence has the capacity to protect the environment. Digital innovations and technologies are quickly changing the design industry and to survive in the industry traditional retailers will have to adapt to consumer-centric technologies. As a design institution, our expectation from the budget 2019 is to give adequate importance to training educators as they are raising students as the future agents of change. Also, a significant amount should be allocated to improving the infrastructure of the R&D department in the educational institutions”, said Rupal Dalal, Executive Director, JD Institute of Fashion Technology.