Anveya house of brands launches Curlvana, a one-stop curly hair care range
Anveya Living, a house of premium skincare and haircare brands, dedicated to bringing innovative world-class products for consumer segments and consumer needs in the country, launches Curlvana- India’s 1st glycerine-free haircare range for curly hair.
Bangalore, June 2, 2022: Anveya Living, a house of premium skincare and haircare brands, dedicated to bringing innovative world-class products for consumer segments and consumer needs in the country, launches Curlvana- India’s 1st glycerine-free haircare range for curly hair.
The company announced the launch of its exciting exclusive line for curls care, branded Curlvana. The range simplifies curly hair care and solves all the hair care needs of the curly community in one place. Catering to a segment ignored and suppressed by the markets so far, Curlvana is building a community of liberated individuals, providing them means to express their curls in all their glory.
Commenting on the launch, Vivek Singh, Co-founder & CEO, Anveya Living said, “The curly hair journey is close to home for me. When my wife wrote her book ‘I Hate My Curly Hair’, chronicling the journey of a girl’s acceptance of her curls, based on her own experiences growing up, I knew it was the time for Curlvana. We are there for the community in all ways. Empowering them with awareness about curly hair care, providing them with the best in class products and solutions, and encouraging them with the courage to flaunt it.”
Saurav Patnaik, Co-founder & COO, Anveya Living added, “Curls are special and their needs are special too. But curl care has not been easy so far. We have seen curly hair consumers spend too much time, effort, and hit and trial in their curly hair journey. Our India’s-1st glycerine-free Curls Care range brings convenience to curl care, by taking away the unpredictability of the weather and the frizziness seen in the days between the washes. The curly community hasn’t seen products like this and wouldn’t need anything beyond this range. Their search stops here.”
The Curlvana range for curly hair care comprises a mild shampoo, a moisturizing conditioner, a leave-in cream, a styling gel, and a weekend hair mask. The company has created these products based on the feedback of hundreds of consumers, taking care of their most important pain points with the current solutions. The brand claims the products offer a long-lasting all-weather frizz-free experience. The products are CG-friendly, consisting only of the ingredients that curls love, and ditching all the ones curls don’t.
Apart from the 5-product range that covers the curly hair care method comprehensively, the company is eyeing launching more products for more specialized needs of the curly hair community. The R&D on 5 more products is underway, the company said.