Akshaya Tritiya: Lab Grown Diamonds to Offer a New & Auspicious Investment Option
As Akshaya Tritiya approaches on April 19, a day considered highly auspicious for making investments that are believed to grow and endure, Kultivated Karats is presenting a modern alternative to traditional gold buying — lab-grown diamonds at its store in NAC, Manimajra.
City Air News
Apr 15, 2026 05:40
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Chandigarh, April 15, 2026: As Akshaya Tritiya approaches on April 19, a day considered highly auspicious for making investments that are believed to grow and endure, Kultivated Karats is presenting a modern alternative to traditional gold buying — lab-grown diamonds at its store in NAC, Manimajra.
Highlighting this shift, founder Kultivated Karats and a lab grown diamonds expert, Deepak Gupta says, “Akshaya Tritiya has always been about beginning something enduring — and that is precisely what a lab-grown diamond represents. Lab-grown diamonds are the future of fine jewellery. They offer the same certified brilliance as mined diamonds, while aligning with the values of today’s conscious, informed buyer. A woman today is not just purchasing jewellery; she is making a statement about who she is — and lab-grown diamonds give her that power with no compromise on quality, beauty, or ethics.”
Traditionally associated with gold purchases, Akshaya Tritiya symbolizes prosperity, abundance, and the promise of growth. However, evolving consumer preferences are redefining what constitutes a meaningful investment. Increasingly, buyers — especially millennials and Gen Z — are seeking options that combine financial prudence with ethical responsibility.
Lab-grown diamonds answer this demand. Created using advanced processes such as Chemical Vapour Deposition (CVD) and High Pressure High Temperature (HPHT), they are real diamonds — identical to mined ones in composition, appearance, and grading standards. Certified by leading institutions and evaluated on the same 4Cs — cut, colour, clarity, and carat — they offer a more sustainable and accessible choice without compromising on luxury.
