Airtel launches new prepaid packs with premium content from ZEE5
Unlocks a super digital video entertainment experience on India’s top mobile network
Hyderabad: As part of its strategic alliance with ZEE5, India’s Entertainment Super-app, Bharti Airtel today launched new propositions for its mobile customers in India.
These prepaid propositions are designed to deliver an exciting digital entertainment experience to Airtel smartphone customers by unlocking the full ZEE5 premium content catalogue to go with generous high-speed data allowance and unlimited calling benefit.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “With massive surge in consumption of digital content on smartphones, Airtel’s new prepaid packs make it simpler for millions of customers to access rich content from ZEE5 without having to worry about managing separate subscription charges. Our users can enjoy this exclusive content offering on Airtel 4G, which has been consistently rated as India’s top mobile network for video by global experts.”
Manpreet Bumrah, Vice President – Business Development & Commercial Head, ZEE5 India said, “During such unprecedented times, we urge all the citizens to stay home and stay calm, while we continue to serve the best of entertainment content across languages, genres, and a spectrum of devices. Our partnership with Airtel enables us to maximise reach by appealing to a large base of Airtel consumers present across the country. With this proposition, we are enhancing our existing relationship and reach through prepaid bundle & top-up plans further democratising access to world class entertainment at consumer’s fingertip.”