Advertising: Paving the path for beginners.

Chandigarh, March 25, 2022: The Young Communicators Club (YCC) of the School of Communication Studies (SCS), Panjab University, in collaboration with the Public Relations Council of India (PRCI) organized an interactive session with Mr. Lalit K. Sharma, a communication and brand strategist, founder and CEO of Mantrin. Mr. Charanjeet Singh and Mrs. Renuka Salwan from the PRCI were also present for the event. The objective of the event was to enlighten the students about the field of advertising. The event commenced with a welcome note by Student chair Ajaypal and Student Co-chair Mannat, followed by the Chief guest’s address to the students.

Mr. Lalit addressed the audience on the aspects of advertising and shared his personal anecdotes from his years of experience in the industry. Talking about advertising as a career, he stressed the importance of being an efficient communicator. He emphasized consuming content and having pride in being a mass communicator. He also spoke about the relationship between advertising and marketing, where he stated that advertising is a part of the marketing process. Furthermore, he shed some light on the importance of media planning.
Post his address, the floor was open for the students to ask questions related to Advertising to Mr.Lalit, which he answered with delight and enthusiasm. This enabled the students to achieve an effective understanding of the sector. At the end of the event, the PRCI officials and the Professors presented Mr.Lalit Sharma with a memento as a token of appreciation