Book titled “The Story of Munjal’s and Hero” to be available in bookstores in early 2018


Sunil Kant Munjal, Founder and Chief Patron Serendipity Arts Foundation, at his pre-opening glimpse of his book “The Story of Munjal’s and Hero”, which is currently in edits and will be available in bookstores in early 2018; he talks about the trials and tribulations of the organization’s successes and failures. The book brings out the Hero story from the days when Indian cycles were picking up in the market in the cycle business; it also captures essenses of the conversations between his father and his uncle. Their discussions on brand presence, presentation and pricing of products. It takes the reader through a journey about Hero’s endeavors in entering the Motorcycle business. According to the author – Sunil Kant Munjal – “It’s been a long journey since the inception of India’s smallest businesses and its ties with Japanese automaker - Honda, and the path to success that Hero took to conquer and win over the hearts of Indians with custom made Hero Honda Motorcycles. The company today, is one the biggest brands in the motorcycle industry. Our success lies in our people and their contribution towards the company and society. Today, we stand tallest amongst competition and are proud to be recognized as one the world’s leading two-wheeler manufacturer.”

In the potograph, Mr. Sunil Kant Munjal (Founder & Chief Patron, Serendipity Arts Foundation) is seen reading excerpts from his upcoming book.

Thursday, December 21, 2017