Rural Agri Ventures launches 'Happy Cow' Cattle Feed in Punjab


Author(s): 
Ludhiana, November 26, 2015: Rural Agri Ventures India introduced its cattle feed products for farmers aiming to enhance milk productivity in the state of Punjab.  Rural Agri Ventures’ Cattle Feed business offers balanced and intelligent nutritious feeding solutions for animals under the brands ‘Happy Cow’ and ‘Nu Feed’. The products boast of advanced product formulation which guarantees superior quality, higher milk yields and increasing realizations for farmers. While “Nu Feed” suits cows and buffaloes giving up to 22 litres of milk, Happy Cow has ‘Milk Plus’ and ‘Milk Star’ under its brand which benefit cattle giving up to 10 liters of milk. MD & CEO of Rural Agri Ventures India, Girish Aivalli announced, “We are pleased to introduce our Cattle Feed in Punjab which serves our mission to tackle India’s cattle health along with boosting milk productivity. Appropriate cattle nutrition is crucial to promote a holistic human diet - and a hale and hearty India. We are committed to serving India’s farmers and their animal wealth by facilitating additional farmer income. Our feed products generate increase in milk productivity which is directly proportional to farmer income from milk sales. This is our humble contribution towards building a healthy nation.” 
The company's Cattle Feed has witnessed tremendous market response in Rajasthan and is steadily growing its presence in Punjab with pan-India expansion plans over next two years. The Company strongly believes in offering global quality products which are specifically made to suit the Indian market. Our feed formula is tweaked based on local agro-climatic conditions to enhance reproductive and milk yield potential of cattle.   
Mr. Tanveer Malik, Chief Business Officer for Animal Feed Business added, “Fortified with vitamins, minerals and other essential nutrients, our products guarantee maximum milk yield as per the animal’s breed potential. Our product formulation supersedes the traditional mix made locally at home – thus guaranteeing a longer lactation period and a 10% increase in overall milk production. We are passionate about dairy farming and offer complementary extension services to farmers.”
 
Date: 
Thursday, November 26, 2015