WK Group launches music production house to nurture young, promising singing talents
New Delhi, October 30, 2021: WK Group has expanded their ambit and unveiled their debut music production house WK Productions in a glitterati event here. It also marked the launch of the first romantic single Jaan Jaan by versatile singer Rajeev Raja under the banner. WK Productions was inaugurated to provide a platform to the young and emerging talents across the nation.
The production house aims to provide recognition not only to the singers but also lyricists, musicians, DOPs among others, who play a pivotal role behind the making of a successful music video.
“In India, we have so many music sensations and they don’t even get a chance to showcase their talent or record their songs. The prominent production houses hardly provide such emerging talent opportunities. Therefore, through WK Productions, we want to bring such talents, who don’t have any godfather or reach in the Indian music industry, to the limelight. This is very much in sync with the WK group’s vision of nurturing the youth with opportunities either for a better lifestyle or having a lucrative career,” said Mr Rohit Sahni, Director, WK Life.
Rohit also feels that the emergence of OTT platforms have shunned the nepotism concept and given the industry outsiders their due credit.
“We decided to venture into the production house because we felt the time is just apt to promote new talents. Thanks to the OTT platform. The stars of these platforms are not from the industry. They are outside talents and people are also supporting them in a big way,” added Rohit.
The event was attended by the crème layer of the society along with some prominent names of Punjab music industry and small screen.