Western Digital Flash Innovations unlock powerful new experiences for Next-Generation 5G Smartphone Users

New Delhi: Western Digital Corp. today announced its second-generation UFS 3.1 storage solution for 5G smartphones. The new Western Digital iNAND MC EU551 delivers the high-performance storage consumers need to be able to use their phones for emerging applications like ultra-high-resolution cameras, AR/VR, gaming and 8K video.
 
IDC expects 5G smartphone shipments to account for more than 40% of global volume in 2021 and grow to 69% in 2025. As networks continue to expand available bandwidth and offer lower latency to enable new user experiences, Western Digital’s iNAND solutions deliver the high-capacity, high-performance embedded storage needed to power these exciting new applications.
 
Emphasizing on the data surge on smartphones, Jaganathan Chelliah, Director, Marketing – India, Western Digital said, “The COVID19 pandemic has impacted consumer habits drastically. The new normal hastened the Indian consumers and businesses to adopt digital technologies. Consumers have increased dependence on gadgets to maintain continuity in personal and professional lives. With the advancement in technology like high-speed cellular networks, sensor innovation and AI, we are observing a growth in the average capacity in smartphones. This is registering the need for higher performance to handle new multimedia capabilities like creating video content, accessing OTT platforms, etc. using smartphones. To power these emerging data-rich applications, our UFS 3.1 iNAND solutions cater to the need for high-capacity and high-performance embedded storage, ensuring faster streaming experience to the users.”
 
Khalid Wani, Director, Sales – India, Western Digital, added, “The last 15 months has changed the entire content consumption landscape drastically, especially for smartphone users. This has created a deluge of data being created and consumed, majority of it through mobile devices, leading to requirement for high-capacity embedded storage, which also delivers high-performance and ensures faster data access. The first-ever iNAND MC EU551 mobile storage device, built on latest flash-based UFS 3.1 platform promises to deliver improvement in read and write performance, faster application launch time and reduced boot-up time, giving consumers a better workload experience.”