Vi announces new campaign for ‘Vi Hero Unlimited’ Plan
Assures a worry free prepaid experience with unlimited data benefits
cityairnews
Jul 21, 2021 05:50
0
Chandigarh: Leading telecom services provider, Vi, has unveiled a new campaign focusing on Vi Hero Unlimited plans. The campaign that features popular actor Vinay Pathak as the protagonist, presents Vi Hero Unlimited plans as the solution to the perpetual problem of data quota exhaustion faced by prepaid users. The campaign highlights the 3 features that Vi Hero Unlimited plans offer - Weekend Data Rollover, Night Time Free Data from 12am to 6am and Double Data, all under one umbrella. Thus, assuring a worry free mobile internet experience for customers.
With the pandemic, Work from Home, Learn from Home, Entertainment from Home etc. has led to the surge in internet usage. The differentiated offering from Vi will ensure that customers never run out of data on their packs. Being positioned as a unique customer proposition, the Vi Hero Unlimited campaign seeks to drive home the unlimited possibilities for those on Giganet by Vi 4G network enabling customers to thrive in the digital ecosystem.
Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said, “Mobile data has become a basic necessity for us all, even more so in the current scenario. With our campaign for Vi Hero Unlimited, we chose to highlight the concerns faced by most prepaid customers when they run out of data, and how our latest offering alleviates those concerns. With features like unlimited night-time data, weekend data rollover, and double data, we believe we have a hero product, and hope it becomes the ultimate choice for 4G users in the prepaid segment. Thereby ensuring they stay connected, always.”
