VERKA INCREASES PROCUREMENT RATES

Dairies to increase milk procurement rates by Rs20per kg FAT
Ludhiana, March 1, 2017: Verka, the flagship brand of the Punjab state owned cooperative MILKFED has increased the milk procurement rates w.e.f 1st March 2017 . All Verka dairies viz Amritsar, Gurdaspur, Hoshiarpur, Jalandhar , Patiala, Ludhiana , Ropar, Sangrur to increase the milk procurement rates by Rs 20 Per kg FAT on pro-rata basis. Apart from being known for its best quality products, Vekra is known for its approach towards the farmers. Verka never forgets the soul behind the co-operative; the farmers. It is a three tier structure which involves the farmers and almost 75% of the profit goes back to them. Since its inception, Verka has connected more than four lakh farmers across the state to a circle of about 7000 cooperative societies that give them the collective resources, technical inputs and necessary infrastructure.

Speaking on the occasion, Mr Amarjit Singh Sidhu Chairman, MILKFED said,” Verka always believes in giving the best procurement rates to the farmers. By giving them the best rates we ensure best quality milk which consequently results in best quality products for our consumers. We believe firmly in development of the farmers associated with us.” “ verka has come a long way in creating a sense of ownership in the farmers, which in turn, instills in them the responsibility to ensure the product’s quality.” He added.

Understanding the needs of a farmer and the difficulties he faces in selling milk at the price he deserves, Verka offers thousands of small dairy farmers centralised marketing and quality control facilities so that they don’t have to struggle for their daily livelihood.

Verka is viewed by its very own farmers as not just a brand that provides quality products to its customer, but as something that has strengthened them enough to add a quality in their own lives. Contributing massively to the dairy farming sector, Verka also provides technical input services to these farmers at their doorsteps making dairy farming more efficient at all levels.