UpGrad and BookMyShow partner to build cohesive lifelong learning ecosystem for India’s workforce

The exclusive strategic partnership will enable the large universe of BookMyShow users to access UpGrad’s best-in-class upskilling and career advancement online programs

UpGrad and BookMyShow partner to build cohesive lifelong learning ecosystem for India’s workforce

Chandigarh: After catering to the educational and entertainment needs of millions of Indians over the years, UpGrad, India's largest online higher education company and BookMyShow, the leading entertainment platform in the country today announced a strategic partnership, enabling users to opt for their preferred upskilling, career advancement courses and choice of entertainment - all at a single destination.

Bringing two of fastest-growing sectors of entertainment and education together, this unique collaboration aims to build and offer quality education, career-oriented and upskilling formats to millennials and young working professionals across metros along with tier 2 cities and beyond, where BookMyShow has a strong consumer connect across its plethora of entertainment offerings. Online programs offered by the edtech major will now be available on the BookMyShow platform.

Talking about the partnership, Arjun Mohan, CEO – India, upGrad said, “With this one-of-a-kind arrangement with BookMyShow, we will now be enabling millions of interested individuals with quality higher education options at the ease of their fingertips. We operate in times when optimism for online education is growing at a rapid speed, and such an alliance will only accelerate it further.”

Highlighting the importance of the category and its uptake, Albert Almeida, COO – Live Entertainment, BookMyShow said, “With millions locked indoors through this pandemic, adoption of virtual upskilling workshops and masterclasses have seen a huge surge on BookMyShow. This specific category that enables individuals hone their professional skills and helps them with career advancement has risen to become one of the top 3 paid categories on the platform. With geographical constraints and physical learning making way for virtual education, our partnership with upGrad will enable millions of BookMyShow users get access to quality learning and skilling.”