UBS, Ludhiana organized a webinar on Marketing in Digital World

 Ludhiana, March 22, 2022: University Business School, Panjab University Regional Centre, Ludhiana organized a webinar on the topic ‘Marketing in Digital World’. The eminent resource person, Prof. Ranjitha G P, faculty member in the marketing area at Indian Institute of Management, Nagpur was welcomed by Mr. Shashi Kapoor, Coordinator (MBA).
The students of MBA were introduced to the contemporary issues in marketing. Dr. Ranjitha emphasised that digital technologies in the recent times have changed the way in which the business is done. Moreover, the changing consumer demographics and their preferences have given rise to a new life i.e., Digital World. It is therefore, imperative to understand the rise in the digital consumption and so does the need for having presence on digital platforms by the companies.  
The vote of thanks was extended by Dr. Ashish Saihjpal, Faculty in Marketing.