&TV To Celebrate Women’s Day with ‘Selfie Lo. Shine Karo. Star Ban Jaao!’ Initiative in Lucknow featuring Shilpa Shinde

&TV continues to champion stories that reflect the spirit, confidence, and individuality of everyday women by taking its narrative beyond the screen this Women’s Day with a powerful on-ground initiative at a very known mall in Lucknow (7th–8th March). More than a celebration, this initiative is a reflection of the channel’s commitment to empowering women by giving them visibility and a platform to shine. Adding star presence to the celebration, Shilpa Shinde, beloved as Angoori Bhabi from Bhabiji Ghar Par Hain! 2.0, will attend the event on 8th March, interacting with participants and amplifying the spirit of the initiative.
Taking this thought forward, &TV celebrates Women’s Day with “Selfie Lo. Shine Karo. Star Ban Jaao!”—an engaging, feel-good opportunity designed to encourage women to participate and celebrate themselves. As part of the activation, women can click selfies at the specially curated installation and tag &TV, turning a simple moment into a chance to shine. Select participants will get an opportunity to meet Shilpa Shinde on 8th March, and one winner will be featured in an upcoming episode on &TV—transforming a selfie into a star moment.
Built around the belief that women often celebrate others but rarely pause to acknowledge themselves, the activation has been designed to create a moment of recognition and confidence. At the heart of the experience is a specially curated &TV mirror installation, framed with a symbolic crown, inviting women to see themselves through empowering reflections. Message cues such as Women & Confident, Women & Boss, Women & Independent, Women & Carefree reinforce the many identities women embody every day. The crown above the mirror carries the core emotion: “She is her own hero. Her own cheerleader. Her own power.”
Sharing her thoughts on being part of the initiative, Shilpa Shinde said, “I truly believe confidence begins with how we see ourselves. I am very happy that &TV is creating a platform where women are not just celebrated but also given a chance to be seen and recognised. I am looking forward to meeting everyone in Lucknow and being part of this beautiful initiative that encourages women to shine in their own way.”
Speaking about the larger thought, Kaveri Das, Chief Channel Officer, &TV and Business Head – Hindi, ZEE5, shared, “At &TV, we don’t just tell stories of strong women—we actively create platforms for them. This Women’s Day initiative is our way of moving beyond celebration and enabling real visibility. By giving women an opportunity to be featured and telecast on the channel, we are reinforcing our belief that empowerment begins with recognition. This is about confidence, opportunity, and creating moments that truly matter.”