Top 9 Sales Presentation Tips to Close More Business Deals

No matter how much value you provide to your prospects, being able to communicate it in the sales process effectively is important to close deals and start generating revenue from your products or services.
However, good presentation skills are hard to learn and even harder to perfect.
That's why it's important to have solid sales presentation tips at your disposal—they can take your pitches from good to great and help you close more business deals than ever before.
While there are no hard and fast rules for closing business deals and growing your ROI, there are plenty of proven sales tips you can use to improve your chances of making the sale and coming out ahead at the end of the day. Read on for nine great sales presentation tips to close more business deals!
 

Get Insights on Your Customers
The most persuasive presentation starts with a deep understanding of the customer. That's because if your insights are accurate, they are most likely shared by the customer.
Do the research and talk to existing customers so you can build personas for potential clients; this will help you identify what is important for them and how they would like their world explained in an understandable way.
You also need to understand their current problems to know where there is an opportunity to sell your product or service.
Get a sense of their motivations and priorities: To help them make decisions, they want to know that you've taken the time to understand what matters most in their lives.
 

Add a Personal Touch to Your Presentation
When people feel like they are hearing an actual human on the other end of the phone, it builds their trust in your company and product. Building that trust is crucial for potential buyers who want to know what you're all about before buying anything. 
That's why it's important to make your sales presentation into a conversation rather than just being one-sided.
Remember to have a dialogue with the buyer by asking them questions so they'll start telling you more about themselves and the problem they're trying to solve. Potential clients will have specific needs they want to be fulfilled, and a great salesperson will tailor their pitch accordingly.
 

Make Your Pitch Engaging and Short
It's been shown that attention spans are dramatically decreasing. This means that sales professionals need to be prepared with as much information as possible and make it engaging.
If you are able to complete your presentation in under 9-minute, your chances of closing the deal will be much higher. 
Remember, there is a direct correlation between how long someone listens to your pitch and how likely they are going to buy from you. The more quickly you can get them on board, the better chance they will buy from you!
 

Give a Clear and Concise Message
The best sales presentation is one where you give a clear and concise message on how your product will solve a common problem that your potential customer is having.
When creating a message, it's important not to sell features and benefits but focus on the result. Rather than saying, "our product does this," say, "this solves this problem for you."
By focusing on the product's benefits, the customer can better understand what they're getting from it. You can use tools like a slideshow video maker to present these points with appropriate visuals better.
 

Compare Yourself with the Competition
In business, you often compete with other companies, and you have to prove your product or service is the best in the market. 
Talk about how much better you are than the competition. Show potential customers how you are different from others so you can capture their attention. Make sure to mention any awards you've won as well!
 

Always Provide Strategic Proof
Adding credibility and building trust when presenting to potential clients is important. To do this, you should make sure to:
●    Include testimonials from current customers on your website and brochures
●    Use pictures of successful jobs on your social media accounts
●    Have a case studies page on your website where you can highlight past successes
●    Make a list of qualifications that shows off the knowledge and experience that goes into the work you provide
You can even take the help of slideshow video templates to incorporate statistics into your sales pitch in an interesting and customizable manner without much hassle. 
 

Focus on Value rather than Features
One of the first things you should consider is if your presentation has a clear, succinct focus. Don't overwhelm your potential customer with too many features and benefits; pick one or two that best fit their needs and cover them fully in your presentation. 
If you don't know what they need, use open-ended questions to ask what they're looking for and highlight how your product meets those requirements. You'll have a better chance of bagging the sale if you find out where they're at on their buying journey rather than forcing them down your preferred path.
 

Practice First and Get Feedback from Others
Practice your presentation in front of others, including co-workers and friends. Hearing someone else's feedback can help you determine what is working and what isn't. 
When giving a presentation, make sure to pause at the end of each section and allow your audience members time to ask questions. This allows them to learn more about the product or service that you're pitching.
 

Always Include Numbers and Prices 
You need to establish value first, then talk about the price. Price and value are not the same; you should provide as much information as possible without overselling.
Here's an example: The best coffees in town cost $2 a cup, but we're offering them for $1.50 right now. After your audience hears how much money they can save by purchasing your product or service, be sure to share the costs involved in getting it.
 

Conclusion
The more effort you put into selling your idea, the better off you'll be in the long run. If you can't sell it, your company will never get off the ground, and nothing will change in your life. By following the nine tips listed above and taking a proactive approach, you will be well on your way to getting out there and closing deals with potential clients that are just waiting for you!