The ‘World’s Best Car’ now ‘Made in India’
Mercedes-Benz starts the local production of the most advanced S-Class ever, in India
Pune, October 7, 2021: India’s largest luxury car manufacturer Mercedes-Benz today rolled-out the all-new S-Class from the assembly lines of its state-of-art production facility in Chakan, Pune. Referred to as the ‘Best Car in the World’, the new S-Class represents fascination of the brand and redefines the automotive luxury segment with numerous human centric innovations around driver assistance, protection and interaction. Not only does the S-Class become much more intelligent, it also takes the driving experience to an altogether new level.
The ‘Made in India’ all-new S-Class was rolled-out of the company’s assembly lines by Martin Schwenk, Managing Director and CEO, and Piyush Arora, Executive Director, Operations, Mercedes-Benz India and will be available for ordering across all Mercedes-Benz franchise partners across the country and on Mercedes-Benz India’s e-commerce channel.
With an overwhelming response to the CBU “Launch edition” of the S-class, Mercedes-Benz now offers the Indian customers the locally manufactured version, catering to the heightened demand for the flagship. The S-Class production involves the use of latest technology and innovations at Mercedes-Benz India’s world-class production facility at Chakan, Pune. The intricate level of refinement, deployment of advanced technologies and flexible processes ensures the production quality conforms to the most rigorous global standards, and sets new benchmark for manufacturing of luxury cars in India.
The new S-Class uses digitisation for a car that responds empathetically to the needs and wishes of its driver and passengers. With the introduction of the new S-Class, Mercedes-Benz continues to raise the bar in design innovation, class performance and cutting-edge technology in the luxury automotive segment.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Each new generation of the S-Class is always highly anticipated and sets new standard for the automotive industry to pursue. The current ‘World Luxury Car’ the new S-Class underscores Mercedes-Benz’s ambition of introducing the most desirable products with highest standards in innovation, technology, safety and comfort like never before. We are for instance, introducing for the first time, an innovative ‘car to x communication’ for the Indian market, which is tailor made for specific conditions and set a new benchmark in modern day use of telematics in cars, enhancing comfort and safety.”
“We are in particular overwhelmed with the tremendous response to the New Generation S-Class and to cater to the increased demand, we are now commencing the local production ahead of our planning. We are confident the locally made S-Class will continue to retain its high loyalty from our discerning customers in India, having an unmatched aspirational value.” added Mr. Schwenk.
Piyush Arora, Executive Director, Operations, Mercedes-Benz India commented, “The New S-Class is our flagship product and one of the most sophisticated modern luxury cars in Mercedes-Benz’s global portfolio. Rolling out this flagship limousine from the assembly lines in India is a matter of immense pride for our entire production team. The local production of the most advanced S-Class also calls for an equally advanced production process and adherence to stringent global quality standards. The Made in India S-Class firmly underlines the significant progress we have accomplished in advanced manufacturing and innovation in production, over the past 27 years. With the roll-out of the new S-Class we continue to offer our discerning customers world-class products made in India.”
“For S-Class specific production, we have implemented host of new technologies and processes like augmented reality based technology used with Holo-lens for online training of operators. A special process for the wheel alignment has been created. The automatic robotic gluing ensures a quick assembly process or the use of new brake filling process guaranteeing quicker vehicle responses; we have introduced new technological innovations and advancement in the S-Class production to name a few elaborated Mr. Arora highlighting some of the key production technologies and advancements involved in the S-Class production.