The 6th edition of FLO StyleTatva to be held on June 12 & 13 at HITEX

Hyderabad, June 8, 2026: FLO Hyderabad today announced the much-awaited 6th Edition of FLO StyleTatva, its flagship lifestyle platform, at a press conference held at ITC Kakatiya, Begumpet. The two-day lifestyle exhibition will be held on June 12 and 13 from 10.00 am to 8.00 pm at HITEX Exhibition Centre, Hall 2, Hyderabad.
Addressing the media, Seetha Reddy, Chairperson, FLO Hyderabad, said that one of the key highlights of this year's exhibition is the Initiative Pavilion, an exclusive showcase bringing together nine traditional craft forms that FLO Hyderabad has nurtured, revived, and promoted over the past six years. These include Telia Rumal, Narayanpet Handlooms, Gollabhama, Banjara Needlecraft, Dokra, Gadwal, Bidriware, Cheriyal Scroll Painting and other traditional crafts.
Several of these crafts are categorised as endangered, vulnerable, or at risk of decline and require sustained preservation efforts. As part of its commitment to safeguarding India's rich artisanal heritage, FLO Hyderabad adopts one craft tradition every year and supports it through design intervention, branding, market access, training, and promotion. To encourage visibility and sales, FLO has provided complimentary stalls to all nine craft traditions participating in the Initiative Pavilion.
Organised as part of FLO Hyderabad's Silver Jubilee celebrations, StyleTatva 2026 will feature over 200 premium brands across fashion, lifestyle, luxury, handcrafted products, etc. Dedicated pavilions for Handlooms & Weaves, Weddings, Sustainability, Silver, Gold & Diamond Jewellery, along with a specially curated food court, will offer visitors a unique and immersive shopping experience. Nearly 60 per cent of participating brands are first-time exhibitors, and the exhibition is expected to attract over 10,000 visitors.
FLO Hyderabad is targeting a business turnover of over ₹5 crore through this year's edition. Collectively, the previous five editions have generated business worth ₹25 crore while creating significant opportunities for entrepreneurs, artisans and emerging brands.
“Every stall, every sale and every visitor contributes to a larger purpose. The proceeds from StyleTatva are reinvested into FLO Hyderabad's initiatives focused on women’s entrepreneurship, skill development, craft revival, livelihood generation, leadership development and community empowerment. When people shop at StyleTatva, they become partners in creating meaningful social impact,” said Ms. Seetha Reddy.
She added that FLO StyleTatva has evolved into one of Hyderabad's most anticipated lifestyle exhibitions, attracting over 50,000 visitors across five successful editions and providing a powerful platform for more than 200 premium brands in every edition.
“StyleTatva is much more than a lifestyle exhibition; it is an ecosystem that enables entrepreneurs, supports artisans, creates livelihoods and drives social impact,” she observed.
Over the years, FLO Hyderabad has nurtured more than 900 women entrepreneurs, supported over 1,000 businesses, and contributed significantly to the revival and promotion of traditional crafts such as Narayanpet, Gollabhama, Dokra, Ikkat, Telia Rumal, Banjara, Bidri and Cheriyal.
The press conference was graced by Pernia Qureshi, Luxury Lifestyle Entrepreneur, as the Chief Guest. Also present were Shubhra Maheshwari, Mentor, FLO StyleTatva and Past Chairperson, FLO Hyderabad; Ritu Shah, Mentor, FLO StyleTatva and Past Chairperson, FLO Hyderabad; Gunjan Sindhi, Convenor, FLO StyleTatva and Senior Vice President, FLO Hyderabad; Nitu Surana Baid, Co-Convenor, FLO StyleTatva; and Poonam Daga, Co-Convenor, FLO StyleTatva.
Pernia Qureshi said that exhibitions provide fashion and lifestyle entrepreneurs with an invaluable platform to gain visibility, connect directly with customers and understand evolving consumer preferences. Beyond immediate sales, such events offer critical market insights that help brands refine their offerings and accelerate growth.
FLO StyleTatva Mentor and Past Chairperson Ritu Shah described StyleTatva as “a living museum of India’s handloom and handicraft heritage, where every product has a story and every purchase directly supports an artisan family.”