Tata Realty and Infrastructure Ltd enters Amritsar with Trilium

Amritsar, September 6, 2013: Tata Realty and Infrastructure Ltd, a 100% subsidiary of Tata Sons Ltd, one of India’s largest and most respected conglomerates, marks it foray into Punjab with the launch of ‘Trilium’, in Amritsar early next month.

‘Trilium’ is poised to be the largest and finest retail destination in Punjab and its launch will fortify Amritsar’s position on the Indian retail map. Spread over a land area of 5.54 acres, this 700,000 square feet retail mall will offer an experience beyond shopping, dining and entertainment to shopping aficionados, food connoisseurs and mall goers in Punjab.

Developed by one the leading architectural firm – RTKL, USA, ‘Trilium’ will be one of the few Indian malls that is LEED compliant and earthquake resistant. Best-in-class technological and design elements have been used in construction operations and management, creating an exclusive feel and convenience for customers. Trilium will offer Punjab’s populace a chance to witness a retail extravaganza which will cater to its multiple needs, all under one roof.

Trilium will have an eclectic blend of retail and entertainment spaces that includes a hypermarket, departmental stores, family entertainment centre, 6-screen multiplex, food court, banquet hall and a landscaped central civic space at the entry of the mall. This retail destination in Amritsar will be the company’s tribute to the Punjabi joie-de-vivre and to the rise of India’s affluent class and its aspirations.

Commenting on Tata Realty’s foray into Punjab, Cyrus Engineer, Head – Sales & Marketing said, “With the launch of Trilium, Tata Realty aims to redefine the retail experience by adding dimension and depth to the shopping experience for the people of Punjab. Located in the heart of Amritsar at Circular Road, Trilium will be the piece de resistance in the proposed International City Centre, which will also house a five-star hotel, upscale commercial and residential complexes. Trilium, with its iconic design and the All Under One Roof (AUOR) concept, has something for everyone and will seamlessly integrate itself into the lives of our valued customers and is our ode to the inimitable Punjabi spirit of celebrating life.”

Tata Realty found inspiration in the three-petal flower - Trilium, and thus evolved the brand, integrating within its three prime attributes – joy, happiness and prosperity. Trilium’s customers will soon have access to over 150 brands such as Lifestyle, Satyam Cineplex, Pantaloon, Reliance Trendz and Reliance Digital, Tommy Hilfiger, Gant, Nautica, Jack & Jones, Veromoda, Mc Donalds, Pizza Hut, Diadora, etc. Trilium’s launch will change the course of Amritsar’s shopping history and offer its customers a one stop shop to cater to all their needs and desires.