Tata Motors showcases its new Revotron Engine and also launches world class Revotron Labs
Author(s): City Air NewsLudhiana, July 4, 2014: Tata Motors today launched an innovative, nation-wide campaign to showcase its new, best-in-class Revotron engine as a prelude to the launch of its new cars Zest and Bolt. With many segment-leading...
cityairnews
Jul 4, 2014 12:30
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Ludhiana, July 4, 2014: Tata Motors today launched an innovative, nation-wide campaign to showcase its new, best-in-class Revotron engine as a prelude to the launch of its new cars Zest and Bolt. With many segment-leading features in the engine, the campaign seeks to engage with its customers and create brand awareness for India’s first 1.2 Litre MPFi Turbocharged petrol engine, the Revotron 1.2T. The Revotron Lab was showcased in Ludhiana in MBD Mall.
Announcing the launch, Amit Sagar- National Sales Head, North and West, said, “The Revotron 1.2T has been developed by us with inputs from renowned global players like AVL, Bosch, Honeywell, Mahle, INA in the area of combustion, boosting, friction and calibration, to deliver class-leading performance. The Revotron 1.2T will power our upcoming cars, the Zest and the Bolt. To narrate this exciting technology story, in the most impactful way, we are engaging with our customers through various exciting platforms like the Labs, the multi-drive-mode game, holograms and unique digital and on-ground activations. With innovative awareness campaigns like these we are building a strong technology quotient for our global Indian customers.”
The Revotron Lab has futuristic design with interactive elements for customers to experience dedicated zones, which brings alive the engine benefits in an evocative manner.
The Binaural Sound Zone offers the virtual sound experience. It is a binaural sound journey that truly brings alive Revotron and its raw power. It is a special zone which provides one of a kind audio experience to participants. This zone transports participants onto the road where they will experience three different drive modes of the engine and sheer pleasure of driving the Revotron powered car.
With enhanced customer benefits for the best driving experience, the Revotron series is therefore positioned to be a revolution in Performance, Refinement and Economy, the three pillars of the REVOTRON series.
