Tanishq implements digital features across its 200 plus stores
Focuses on experiential commerce, phygital features
Chandigarh: Imagine a world where the best of both online and offline platforms come together to truly offer a seamless shopping experience to customers. For scaling up their business across multiple channels including brick and mortar, website and mobile app, India’s most trusted jewellery brand Tanishq announces the launch of new phygital features, a tech stack that’ll bridge the gap between bricks and clicks - Video calling, Endless aisle, Virtual jewellery try on, Real time live assisted chat and Book an appointment powered by augmented reality in more than 200 stores.
With digital and remote buying as an emerging and continuous trend, these new features will further strengthen Tanishq’s Omni- channel approach.
Keeping customers at the heart of all innovations, Tanishq has also launched host of technology initiatives to promote contactless selling such as Book an appointment, Video calling, Endless aisle, Virtual jewellery try on and Live assisted chats.
Speaking on the introduction of virtual features, Mr. Arun Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, says “We are leveraging digital to solve for and enhance many aspects of the Tanishq buying experience. So now our customers can browse and even get expert assistance to make an informed purchase decision. The customers now have a choice to visit our stores physically or virtually through video calling from home. The idea behind initiating these virtual features was to enhance and give our customers the same experience that they would get by visiting any of our stores physically. The customers can also shop at our online store, seek live expert assistance through a chat, use our enhanced video calling facility or experience the look of the jewellery by using advanced virtual try on technology. Since we also cater to all the jewellery requirements across all communities, there is an option for a video call with an expert from any of the 207 cities where Tanishq stores are located. With all these new possibilities, shopping at Tanishq has become so much more exciting, safe and a lot more convenient.”