Tanishq Celebrates Gudi Padwa with the Launch of its “Dor Mangal Sutra Collection” Honouring the Modern Marathi Woman who carries the culture forward

Pune, March 13, 2026: As the auspicious Gudi rises across homes in Pune, marking new beginnings and the onset of the wedding season, Tanishq, India’s largest jewellery retail brand from the House of Tata, launches a special campaign celebrating the Manasvinis of Maharashtra, a tribute to the proud Marathi woman who honours tradition while shaping its expression in her own distinctive way. As part of this cultural celebration, Tanishq unveils its exclusive Gudi Padwa Mangal Sutra Collection – Dor, rooted in Maharashtra’s cultural ethos and inspired by the spirit of the modern Marathi woman.
During this celebration, Tanishq has created the first-ever regional campaign film as a tribute to the modern Marathi woman. The film celebrates her everyday expressions of culture, pride, and individuality, while also bringing alive the Dor collection that reflects this spirit. The narrative seamlessly weaves in the extraordinary Dor Collection as a cherished symbol of pride, identity, and community, brought to life through the story led by renowned actress Priya Bapat, reflecting how the modern Marathi woman carries her heritage forward with pride. Through authentic cultural nuances and emotionally resonant storytelling, the film positions Tanishq as a brand that deeply understands Marathi cultural ethos.
Anchored in this cultural milestone, Chandra Dor, the Peshwai Mangalsutra stands apart through its royal, heritage-inspired design, deeply rooted in the grandeur of the Peshwa era. Characterised by intricate gold work, refined craftsmanship, and an ornate wati, it reflects the elegance and cultural richness associated with Maratha royalty. Inspired by temple and sunburst motifs and brought to life through intricate filigree work and warm antique gold craftsmanship, this piece forms a graceful elongated silhouette that reflects heritage artistry with refined elegance.
The Dor collection also introduces a first-of-its-kind Banarasi enamel mangalsutra, bringing together delicate meenakari work, refined floral motifs, and vibrant enamel accents to reinterpret timeless craft in a contemporary form. Among its highlights is Kamal Dor, a striking piece featuring vibrant Banarasi enamel work with a blooming lotus motif, paired with a refined double-bead black chain that adds both elegance and symbolism to the design.
Additionally, the collection reimagines iconic Maharashtrian designs such as Tushi, Kolhapuri Saaz, and Shindeshahi Tode with delicate Glass Kundan, subtle meenakari, and intricate badroom work that blends heritage with contemporary style for the wedding occasions. Reversible Vajratik Haar & Tushi dual expressions in one piece, plain gold with nakashi detailing on one side, kundan on the other, combining elegance with tradition. The Nath inspired by the Kolhapuri Saaz, gracefully reinterpreted to celebrate Maharashtrian heritage. The  peacock-inspired ear cuff with jhumka featuring Vajratik motifs, blending bold artistry with refined craftsmanship. It is a modern tribute to the Marathi woman, balancing tradition, style, and individuality.
The Dor collection showcases a rich interplay of Maharashtrian craft traditions and refined design details. It comes together across thoughtfully crafted wati and bead forms, celebrating the enduring symbolism of the mangalsutra. Each design is thoughtfully crafted for the woman who allows her culture to shine beautifully and in her own quiet way, reflecting both her individuality and her deep sense of community which is captured beautifully in the film.
Speaking on the launch, Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said, “In Maharashtra, culture lives beautifully through its women — in the pride with which they carry their traditions, the rituals they nurture, and the values they pass on every day. The Manasvanis embody this spirit with quiet confidence, preserving heritage passed down through generations while expressing it in ways that feel deeply contemporary. At Tanishq, the woman has always been at the heart of everything we do — she is our muse, inspiring the stories we tell and the designs we create. This campaign is our tribute to the Manasvanis of Maharashtra who honour tradition while shaping its future. Through such narratives and our designs, we celebrate the enduring spirit of women who preserve, reinterpret, and carry culture forward..”
Sharing insights on the curation of the collection and the design, Garima Maheshwari - Head of Design, Tanishq said, “While curating the extraordinary Dor Mangal Sutra collection, our inspiration was the modern Marathi woman who wears her culture in her own distinctive way. We looked closely at elements of Maharashtrian craftsmanship such as Peshwai inspired detailing and Kolhapuri artistry, and translated them into contemporary mangalsutra designs. From delicate enamel work and refined floral motifs to thoughtfully crafted wati forms and elegant black bead chains, every piece has been designed to honour tradition while allowing individuality to shine”
On being the part of the launch, Actress Priya Bapat, who is associating with the brand for the collection, added, “On being the part of the launch, actress Priya Bapat said, "What resonated with me about this campaign is how truthfully it reflects the spirit of the Marathi woman. Our culture often lives through the choices we make every day — in how we dress, what we celebrate, and the traditions we continue. That is what the film captures so beautifully. Tanishq has always understood women beyond occasions; it recognises the emotions, values and cultural nuances that shape who we are. Being part of a story that celebrates women as the custodians of culture feels deeply meaningful, because it acknowledges how traditions continue to live and evolve through us..”