Tanishq brings Akshaya Tritiya online this year

The brand is focusing on e-commerce platform through an advance online booking process

Tanishq brings Akshaya Tritiya online this year
Mr. Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited.

Chandigarh: Tanishq, India’s leading and most trusted jewellery brand from the house of Tata today announced its plans of taking Akshaya Tritiya online this year. Tanishq will start its Akshaya Tritiya Offer from 18th-27th April 2020 on its e-commerce platform . Once the situation returns to normalcy and services resume, the customers can either opt to go to the store and pick up their jewellery or get it delivered to their doorstep.
Akshaya Tritiya is also a traditional anchor for a lot of Tanishq’s customers, nearly 54% of its regular Akshaya Tritiya buyers expressed their interest to pursue the tradition of bringing gold as a harbinger of good times. Customers can choose from a wide range of gold coins to gold studded and diamond jewellery in rings, earrings, necklaces, bangles offering the best-in-class designer jewellery to customers, including its latest wedding collection.
Speaking on the importance of the occasion, Mr. Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited, says “We decided to celebrate e Akshaya Tritiya this year in a unique way. Not only it celebrates the promise of prosperity, it also celebrates resilience, courage, & strength in these uncertain times. We are reaching out to customers to put out collective belief and hope in the tradition for a new beginning, and usher in a brighter tomorrow.”
He further adds, “Gold is always a safe haven as compared to other instruments. For Indians, gold is beyond an adornment metal. It is a symbol of security. So it symbolises beauty with the purpose of appreciating returns. Akshaya Tritiya is the time when a lot of customers buy wedding jewellery and we want those customers to consider us as their trusted wedding jeweller”
In his conclusion, “Contactless shopping experience throughout will be a new experience for us and for our customers as well. We have trained our retail team in the process. They are prepared to deal with our customers in the virtual world. We have launched new technology initiatives such as video calling feature, live assisted chat on our website and setting up of a remote war room to resolve any customer query in real-time to name a few. Creating unique experiences and superior customer services for our customers are at the heart of Tanishq.”
This Akshaya Tritiya Tanishq is offering Up To 25% off* on Making Charges of Gold and on Diamond Jewellery Value. Tanishq is also bringing a Gold Rate protection scheme, where customers can purchase gold coins at the prevailing gold rate and by doing so, they are entitled to exchange the coins at any store without any loss on making charges of coins for Jewellery purchase during the redemption period until end Nov 2020.