Suryakumar Yadav Unveils Indian Garage’s New Brand Identity, Ushering in a New Era in Fashion!

Mumbai (Anil Bedag): Known for his unconventional shots and fearless approach on the cricket field, Indian cricketer Suryakumar Yadav turned the spotlight towards the world of fashion as he unveiled the new brand identity of Indian Garage. At the brand’s store in Sky City Mall, Borivali, Suryakumar revealed its new logo and visual identity. The event was more than just the launch of a refreshed brand image; it also represented an effort to express the evolving mindset, confidence and aspirations of modern men through fashion.

Held on October 31, the special occasion witnessed a vibrant blend of fashion, cricket and contemporary lifestyle. The popular Indian fashion brand, part of TMRW House of Brands, has officially shortened its name from ‘The Indian Garage Co.’ to ‘Indian Garage’. Along with the new name, the brand has also introduced a refreshed logo, visual identity and a sharper brand positioning.

Suryakumar Yadav’s presence added a special touch to the occasion. Having carved a distinct identity for himself through hard work, talent and self-confidence, his personality perfectly resonates with the brand’s philosophy of celebrating individuals who aspire to write their own success stories. His association with the unveiling made the occasion particularly memorable for the brand.

Sharing his thoughts on the brand’s new direction, Indian Garage Founder Anant Tanted said, “We have always created clothing for men who write their own success stories. Our new brand identity brings this very thought to the forefront with greater strength and clarity.”

Manish Singhai, Chief Growth Officer at TMRW, highlighted the brand’s philosophy and future vision, saying, “Indian Garage has always been a brand for men who are driven to achieve something special for themselves. Our new identity expresses this spirit more clearly than ever before. The ‘Everyday Hero’ is ambitious, has a global outlook and is deeply rooted in India. He should not have to pay a premium just to associate himself with quality.”

He further added, “With a new name, a more impactful look and a sharper brand positioning, we are ready to embark on the next phase of growth alongside our customers. Having Suryakumar Yadav, whose journey reflects the spirit of individuals who achieve success through hard work and ability, unveil our new identity in the presence of customers at Sky City Mall makes this moment even more special.”

Tanu Prasad, CEO – Malls Division at Oberoi Realty, also expressed her delight, saying, “Indian Garage has been an important brand in our fashion portfolio. We are delighted that the brand is beginning an exciting new chapter at Sky City Mall.”

The launch at Sky City Mall also marks an important step in the brand’s expansion plans and its efforts to strengthen its connection with customers. Having already established its presence across Mumbai’s premium retail destinations, the mall holds strategic significance for Indian Garage.