Sumbul Touqeer Khan shatters traditional television narratives: 'Itti Si Khushi' on Sony SAB redefines love and sacrifice with a bold new perspective

Breaking away from the long-standing portrayal of ever-sacrificing women on television, Sony SAB’s acclaimed show Itti Si Khushi spotlights Anvita (Sumbul Touqeer Khan) - a character who dares to challenge the norm. Unlike the traditional female leads who are defined by their selflessness and willingness to endure any pain for their loved ones, Anvita takes a bold stand when faced with a heart-wrenching choice.
Standing apart from typical heroines who often go to any lengths to save their loved ones, Anvita dares to put herself first, even when it comes to her own family. Her decision stems not from indifference but from a desire to protect her own well-being for the sake of her siblings.
When her father, Suhas (Varun Badola), is diagnosed with liver cirrhosis and urgently needs a transplant, Anvita discovers she’s a compatible donor. But instead of making an impulsive choice, she pauses to consider the long-term well-being of her family - especially her younger siblings who depend on her.
Her decision not to donate her liver doesn’t come from selfishness, but from deep care and foresight. Anvita chooses to think beyond the moment, recognizing that her health and presence are crucial for her family’s future stability. By weighing every consequence, she reflects a modern, realistic understanding of love and responsibility.
By choosing to protect her siblings and save multiple lives instead of one, Anvita redefines what it means to be a strong, contemporary heroine. Her journey promises audiences a story that is not just emotional but also thought-provoking, as it challenges the idea that love always means self-sacrifice. 
Talking about the upcoming storyline, Sumbul shares, “It’s refreshing to play a character who defines heroism not by surrender, but by standing firm for what she believes is right. Anvita’s journey is one of courage and compassion. She deeply loves her father and her siblings, and the decision she makes comes from a place of immense emotional struggle. Sometimes, caring for your loved ones means making the hardest choices — the ones that aren’t always easy to understand. What makes Anvita special is that she stands firm in her love and responsibility. She reminds us that strength isn’t only about sacrifice; it’s also about clarity, care, and the courage to do what’s right for everyone in the long run.”