Students Of Innocent Hearts Group Of Institutions Successfully Completed Live Project Of Bajaj Finservices

Jalandhar, January 4, 2018: In a unique attempt to enable master’s degree students become skilled at research methodologies, two students of Innocent Hearts Group of Institution, Loharan campus have successfully completed research projects for Bajaj FinServices. Both Rohit & Razaulla were students of MBA final year and have taken live project of Bajaj FinServices and throughout the project, they interacted with the customers in different shopping mall and tried to understand the customer mind frame regarding the Bajaj finservices and with this they presented a research report with some special findings to Bajaj finservices. The students conducted research on the themes of “A promotional strategy adopt by Bajaj Finservices in order to understand the customers decisions”. Prof. Rohan Sharma supervised and guided the students for the above projects and added that these live projects are very helpful to gain the practical knowledge of the Industry. The overall research report has given some special findings. It helps the company to understand the consumer behaviour, promotional strategy, services etc.
Mr. Gaganish Shourie, Manager of Bajaj Finservices appreciated the efforts of students and said that the efforts of the students helped them in finding the way out in promoting their products as well as to understand the other problem which was indirectly correlated with it.
Dr Shailesh Tripathi, Group Director, Innocent Hearts Group of Institutions congratulated the students and motivated them to continue the work of research in the field of interest.