Special lectures on “Marketing of LIS Products and Services: What, Why and How” and “Personality Development and Librarianship”
The Department of Library and Information Science, Panjab University, Chandigarh, today organised special lectures on “Marketing of LIS Products and Services: What, Why and How” and “Personality Development and Librarianship” in Lecture Hall-I. Dr. R. K. Bhatt from the Department of Library and Information Science, University of Delhi, was the resource person.
Narvijay Yadav
Oct 13, 2025 06:23
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Chandigarh, October 13, 2025: The Department of Library and Information Science, Panjab University, Chandigarh, today organised special lectures on “Marketing of LIS Products and Services: What, Why and How” and “Personality Development and Librarianship” in Lecture Hall-I. Dr. R. K. Bhatt from the Department of Library and Information Science, University of Delhi, was the resource person.
The Chairperson of the Department, Prof. Rupak Chakravarty, welcomed the resource person and participants. All the faculty members, research scholars, and students of the Bachelor of Library and Information Science and Master of Library and Information Science participated in the event. Ms. Neharika, a student of BLIS, introduced and welcomed the resource person on behalf of the Department of Library and Information Science.
In the first lecture, Dr. Bhatt discussed how to promote LIS products and services. He also explained the seven Ps of the Marketing Mix, including Product, Price, Place, Promotion, People, Process, and Physical Evidence.
In the second lecture, he explored aspects of personality development and librarianship. He focused on developing personality traits such as confidence, ethics, teamwork, and leadership, which are essential for successful librarianship.
The event concluded with an interactive session, where students engaged in a meaningful discussion with the resource person, gaining deeper insights into the lecture themes.
