Sony SAB presents ‘Itti Si Khushi’, a heartwarming family entertainer headlined by Sumbul Touqeer Khan, Varun Badola and Rajat Verma

Mumbai: Sony SAB, the leading destination for family-friendly, feel-good entertainment, is all set to launch Itti Si Khushi — a compelling and emotionally rich family entertainer that promises to strike a chord with audiences across generations. Itti Si Khushi is set against the backdrop of Mumbai and tells the story of 21-year-old Anvita, the eldest of six siblings, who becomes the unexpected anchor of their crumbling home. 

With a father battling alcoholism and a mother who abandoned them, Anvita becomes the glue that holds her family together, sacrificing her education and setting aside her own aspirations to build a better future for them. What follows is a humorous, tender yet raw portrayal of everyday survival, silent sacrifices, and the quiet triumph of love and resilience. Varun Badola is set to mark his return to television for the first time in 6 years in the role of the dysfunctional patriarch Suhas, joined by Sumbul Touqeer (who plays his daughter Anvita) and Rajat Verma (who plays her love interest Virat). The show also boasts of a celebrated crew including, National award-winning director Rajesh Mapuskar who has been roped in as a creative force in the show.

Produced by Rose Audio Visuals Itti Si Khushi is the Indian adaptation of the acclaimed series ‘Shameless’, originally developed by Company Pictures and UK writer Paul Abbott, in collaboration with rights holder All3Media International. The original show became a cult favorite on Channel 4, garnering several accolades, including Best Drama Series at the BAFTA TV Awards. Its American version received significant praise, earning multiple Primetime Emmy nominations and winning four awards. Both adaptations boasted impressive casts, highlighting talented actors in both the UK and U.S. versions.

Ajay Bhalwankar, Business Head - Sony SAB “We are delighted to present Itti Si Khushi, a compelling and culturally nuanced adaptation of Shameless - one of the most successful and widely acclaimed international fiction series in recent times. As one of the longest-running shows in global television history, the original format has seen phenomenal success, having been adapted and syndicated in 31 countries. Bringing this remarkable story to Indian audiences in collaboration with Rose Audio Visuals and All3Media International is a significant milestone for us at Sony SAB. With its universal themes and emotionally resonant storytelling, we are confident that Itti Si Khushi will strike a deep chord with our viewers and become a cherished part of their everyday lives."

Goldie Behl, Producer & Founder of Rose Audio Visuals “Itti Si Khushi is one of those rare stories that is not about any grand gestures or sweeping narratives; it’s about the quiet, everyday heroism of a young girl Anvita, who holds her family together, even when everything else is falling apart, in pursuit of ‘Itni Si Khushis’ of life. I come from a family with a lot siblings myself, just like Anvita, so I deeply resonate with the emotional fabric of this story and characters, which is what drew me in as a storyteller. The challenge was not to simply copy a universal story, but to translate it in our own language, our own flavour and all due credit to Sony SAB, who gave us the perfect opportunity to bring this world to the Indian audiences that felt authentically Indian and rooted in our culture.”

Sabrina Duguet, EVP at All3Media International “We’re thrilled to see such an iconic drama being produced by our partners at Rose Audio Visuals for Sony SAB in India, with their team recognizing the potential in bringing the legendary characters of Shameless to life in the vibrant setting of Mumbai. The dedication and expertise of Goldie Behl, Mitesh Patel, and the exceptional team at Rose Audio have been pivotal in bringing this vision to reality. We look forward to expanding our collaboration on future projects.”